Sky AdSmart - Revolutionising TV Advertising
Location: Eden Court, Bishops Road, Inverness
Date: Thursday 6th June 2019
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Join Inverness Chamber as we invite Sky AdSmart and System2 PR & Film to bring you details of an affordable and revolutionary approach to TV advertising.
David Sanderson, Sky Media will present the benefits and attributes of Sky AdSmart, the innovative approach to TV advertising which levels the playing field, so that businesses of all shapes and sizes can benefit from the advertising impact of TV.
With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences. Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or lifestyle. All this means the power of TV can now be used to greater effect by existing advertisers whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
3.00pm – 5.00pm with tea and coffee on arrival, drinks and canapes after screening and presentation.
Thanks to the support of Sky AdSmart and System2 PR & Film places are free but must be booked in advance.