Highland Spotlight Seminars 2019
Expanding your knowledge is an intrinsic part of running a fantastic business. That’s why alongside Highland Spotlight, we’ve asked three businesses to provide you with practical, relevant seminars to take your business to the next level. Learn more about each of the seminars by clicking on the title.
Is Your Brand Working Hard Enough For Your Business?
10.30am - 11.30am
Delivered by branding and marketing agency Dynam, this seminar will help you look at your brand with fresh eyes and understand what makes a business stand out for all the right reasons. Attendees will get the chance to sign up for a free mini branding audit later the same day with one of Dynam’s brand experts.
Hacked Off? Protect Your Business from CyberCrime
12.00 noon - 1.00pm
The increasing digitisation of industry plays a vital role in business growth but it also brings new and potentially disastrous risks. One million UK cases of cybercrime were reported to Action Fraud last year alone. However, there are things that you can do to protect your business. HSBC are dedicated to supporting you as you build your cybercrime knowledge, and to helping you stay S.A.F.E online, they are working with Police Scotland’s Cybercrime Safety Prevention and Resilience team to defend businesses by providing them with up to date knowledge. In this seminar, Robbie Ross from Police Scotland will explain how risks can be managed and mitigated, and how you can support your staff to identify and understand the threat. He will also provide insight into operating social media while protecting your business.
Shaping Future Leaders - Developing The Right Skills For The Next Generation of Leaders and Managers
2.00pm - 3.00pm
The pace of change is accelerating. Existing jobs will disappear and new ones created. Retraining and re-skilling will become more important, and education will be a lifelong enterprise. How do we change our education system and build a culture of lifelong learning? What is the role of managers and leaders? These questions, posed by CMI during their latest campaign Management 4.0.
This seminar from Virtual Learning Academy will explore the skills needed for the next generation of leaders and managers in a workplace and world transformed by automation and AI.