Member of the Week - Planit Scotland
Planit Scotland is celebrating it’s 5th birthday in 2019. Cecilia Grigor (Planit Scotland Director) started the business as she recognised businesses in the area had ever extending to-do-lists but limited resource to get everything done. Planit Scotland was established in 2014 and offers a freelance PA service to businesses, ranging from large public organisations, right through to small SMEs.
Planit Scotland are a highly skilled team of four (Katie, Caitlin, Cecilia and Connie) with transferrable skills in market research, project management, business administration, sales support, events, marketing, communications and more. Businesses use Planit Scotland as it offers a flexible, convenient and cost-effective way for businesses to progress projects and operate more efficiently.
Planit Scotland’s client focused approach is highly regarded across the Highlands of Scotland and beyond with 90% of business coming from recommendations and referrals.
Katie Macheter, Account Manager, said: "Our vision is that by 2021, Planit Scotland will be the go to freelance PA Service throughout the Highlands and Islands of Scotland."
Planit Scotland also run a series of annual flagship events, namely Highland Adventure Fest, Highland Garden Fest and Loch Ness Knit Fest. These have attracted audiences from over 22 countries to the Highlands of Scotland and are growing year on year.
Planit Scotland are delighted to be finalists in the upcoming Federation of Small Business Awards. In the running for the Business & Product Innovation Award and are the only business north of the central belt to reach the finals for this category.
The Planit Scotland team provide organisations with a service so that businesses can book support as and when they need it, without the worry of having to recruit and train. The Planit Scotland team act as an extension to the business team, they are briefed and get through the to-do-list while building a rapport with current employees and stakeholders. A number of businesses such as Inverness Airport, Harry Gow Bakery and the Caledonian Sleeper use Planit Scotland on a weekly basis and others use the services on a more adhoc basis. Whatever form it takes, the innovative approach to helping clients is a creative process and has helped to establish new partnerships, improve productivity and build the Planit Scotland brand.
Katie said: "A number of our competitors offer digital marketing support or web design but don’t necessarily get the experience of working ‘on the ground’ with the client, literally powering through the to-do-list whereby you get a much better understanding and often see further opportunities. In terms of relationship building, a great level of trust is built up and it’s a personalised service. The businesses quickly get to know the Planit Scotland team and realise that they can deliver in more than one business area, be it marketing and communications, sales or administrative support. The breadth of experience that the team have gained while working with such a variety of businesses means that they are incredibly well connected and can draw upon experts outside the usual networks. Best-practice is regularly shared and the team can refer to endless case studies whereby they’ve maximised opportunity by collaboratively bringing together a number of clients for mutual gain."