Member of the Week - System2
There has been much excitement surrounding System2 and DP Digital Media following their recent equal merger announcement. System2, experts in PR, corporate intelligence, social media and communication strategies will now be offering and using video as one of its services following the equal merger with DP Digital Media.
Peter Kane, director at System2 said:
“The world of news, media and engaging with customers online is clearly changing. Newspapers, social media platforms and how people search out information about news and their interests continue to go in new directions. That’s why it’s important for public relations and film companies to respond and change too…video and film is of vital importance and is crucial to businesses and organisations that want to engage with customers and audiences.”
The merger will result in System2 moving into the top 100 PR agencies in the UK outside of London.
DP Digitial Media’s Director of seven years, Ian Forsyth, has worked in recent years with clients from large public-sector organisations such as the NHS & HIE to small local businesses and community groups. Ian’s main role at System2 is client-facing, working with new and existing clients to help them create engaging video content as part of their communications strategy.
Peter Kane was managing director of a PR agency since 2003 which he left to set up the next generation System2, along with his wife Suzanne. Having worked on communication strategies for major clients in IT, oil and gas, sport and other sectors, Peter has also worked as a strategist on winning political campaigns. His main role at System2 is also client-facing with a key responsibility for chasing their communication campaign strategies.
We asked System2 why they would like to feature as member of the week, Peter said “having just announced the merger…we want Chamber members and the wider business community to find out more about what we do. We believe that our range of services and values give us a unique capability to help our clients research, interact and communicate with their clients.”
System2 carries out deep research on targets, analytics, creative communication and interesting content to help build brands with one real aim in mind – to win business for their clients.
Over the next 12 months, System2 has aspirations to grow the business across the UK; however, they already have clients in Norway, the USA and elsewhere in the UK as well as a strategic partnership with a leading PR agency in London.
System2 is an award winning team of now 9 staff located across Inverness, Dingwall and Glasgow with recognition coming from peers and industry bodies for writing, journalism, magazine editing, business and film.
We asked Peter and Ian what they value most about their Chamber Membership: “Chamber membership for us is about making connections and keeping in touch with what is happening within the local business community and wider economy. A key thing we value though, is the hard work the Chamber Team put in to working with us and representing its members. It is a great feeling to have someone in your corner that is as dependable as the Chamber”.
Ian and Peter’s top-tip for other Chamber members to maximise their membership would be to: “pick the events that fit with what you want to achieve and perhaps a couple that you just go along to because they look interesting. But above all, go along prepared to listen and share information with other members”.