Mi Business - Dynam

Dynam was originally conceived as a design service in the 80s - way before Adobe created Photoshop. Our current incarnation dates back to 2001, when Dynam Graphics was rebranded as Dynam to include marketing in its offer.

Eleanor Neilson and co-founder Karen Green started with just five employees in Inverness. The team has grown to include 16 hardworking individuals (plus three dogs and two cats) between our Inverness and Glasgow offices.

Since 2001, we’ve evolved to provide our vast range of clients across the Highlands, Scotland and beyond with the full set of creative services including branding, design, marketing, web development and exhibitions and events. Every day, we’re kept busy delivering online and offline services, from brand strategy, copywriting and design, to marketing, analysis and code.

Meet Kirsty Wright - Account Manager at Dynam: "I’ve been at Dynam for over two years now. I’m a marketer with a creative eye and big ambitions.

I enjoy working with businesses of all shapes and sizes, developing solid marketing strategies to help them take their business to the next level. At Dynam, I’ve gained valuable experience writing omnichannel marketing strategies for B2B and B2C clients in the public and private sectors."

A typical day in the life of Kirsty means brainstorming ideas with the design team, chatting through the latest web developments with the web team, writing pitch-winning marketing strategies for clients, managing social media, PPC campaigns and monitoring activity.

Dynam is the largest branding and marketing agency in the Highlands. We have 16 awesome in-house experts in marketing, design, web and events - and between our Inverness and Glasgow offices, great ideas come thick and fast in our quest to give clients a sharp competitive edge.

Some people say creativity doesn’t work for everyone, but to Dynam, it’s the lifeblood of every aspect of our work. No matter where you are or what industry you’re in, a creative approach is all that’s needed to take your business in the right direction - not just with words and images, but across marketing strategies, website building, targeting and platforms - and that’s where we come in. “Clear Thinking” is the starting point for all our creativity. And every creative impulse is directed at getting results. We tackle challenges through positivity, collaboration and communication. We celebrate our successes without fuelling our ego. We work together, for each other and for our clients to create a positive business environment that encourages and fuels sustainable, results-driven creativity.

Dynam have 3 cores areas for which they offer support:

Marketing
Our experience in online and offline marketing ensures your business receives the right exposure to a targeted mix of prospects. Google Ads, social media (both organic and paid-for), research and analysis, radio, print... whatever it takes, our marketing team creates the right marketing mix for your business and your budget.

Branding & Design
The heart of our business is developing new brands and revitalising existing ones. We believe a consistent, strong brand triumphs every time - so every project begins with delving into your business values, service quality and unique attributes.

Dynam applies clear thinking to every design brief. From brochures to direct mail, e-newsletters to annual reports, advertising and packaging, our practical experience and creative expertise delivers a powerful mix of graphic impact and design flair.

Web
Dynam custom designs and builds websites. Alongside experts in search engine optimisation (SEO) and User Experience (UX), we pull in agency-wide expertise to deliver strong calls-to-action, a smooth user flow and the right content balance.

Over the past few years, more and more businesses have come to us asking for clarity. Our workshops demonstrate clear thinking in action. They cover everything from name generation, branding and brand strategy, to websites, marketing collateral and planning – or anything else that’s keeping you awake at night. These custom-designed sessions are helping an increasing number of businesses to focus on specific challenges, and create winning development strategies.

One of Dynam’s greatest achievements has been the growth of our team. In the past two years, we’ve grown from 10 to 16 members, which has been key for moving forward and providing our clients with a wide range of services.

Whether it’s surpassing projected numbers of traffic to a website we’ve built, or running a successful social campaign to increase engagement, Dynam has helped many businesses break new ground, achieve milestones, and create solid foundations for growth. Here are just a few results that show what a clear thinking strategy can do:

A social media campaign we ran for a public transport company reached a viral level of engagement with content hitting views of over 200k a week.

Our web team developed a new website for a local home builder with the specific objective of creating an improved user journey to generate more leads. Pre and post-website redevelopment numbers indicate that leads generated more than tripled due to the redesign.

We developed the brand for local brewery, which has since become a successful product with an international profile. Our designers had to research and create labels for each overseas sales destination, to comply with country-specific law and regulation criteria.

Find out more about us here:

Website: dynam.co.uk
Latest Blog: How Much Should I Spend on Marketing?